Hi, I’m Taapsi and I can write backwards, upside down, and upside down backwards. I’m also the founder of Poocho and the Poocho Pals Network. The two companies are connected at the hip and you, dear reader, are the glue that holds them together. Here's how.
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I started Poocho in 2019 with the mission to help brands have more real conversations with their consumers. You see, I am an anthropologist by training. I have spent the better part of the last 10 years learning how to do qualitative research - the type that is interpersonal and intimate. When I started working in the corporate sector I realized that this what’s missing from “big data” analytics - the human dimension, the human story!
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So Poocho was born. Poocho is India’s first “human experiences” marketplace. We help connect brands to people like yourself in your own surroundings so they can really get to know you in a real sort of way (as real as you want to permit!).

This is also where the Poocho Pals Network comes in. It’s Poocho’s community of consumers like yourself who are interested in participating in market research that is more meaningful and humanistic. If there is one thing I can guarantee it’s that you have never experienced a market study like ours :)

This is one of my favorite quotes from a fellow Poocho Pal after he completed a study:

I hope you come away with the same feeling.

Welcome to the Network!